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MUMBAI: Discovery Networks International (DNI) has announced
that Betty, the UK production house that it acquired last
year, will produce new lifestyle series 'Taste Off' and 'Ultimate
Shopper'.
These
series, commissioned by DNI head of production & development
Julian Bellamy, will air on TLC internationally and available
in over 150 markets across Europe, Middle East, Africa, Asia-Pacific
and Latin America.
DNI
chief content officer, executive VP Luis Silberwasser said,
“Fashion and food are two of TLC’s most popular
genres, and the commissioning of 'Taste Off' and 'Ultimate
Shopper' — inspired by Real Time Italy’s hit series
'Shopping Night'—taps into the essence of what our female
flagship channels are all about. We are excited for these
series to be infused with betty’s creativity and unique
perspective, and feel fortunate to have a solid built-in production
partner for our world-class programming.”
Betty CEO Liz Warner said, "We are thrilled to have won
these series so early on in our relationship with Discovery—our
development slate is very much in tune with TLC and Julian's
commissioning compass. These series are totally in our blood—being
a sassy and competitive take on fashion, and a food show with
a great twist taking on the local experts. Both will feature
great presenting talent we have found, which is one of our
known strengths.”
Part-travelogue,
part competitive culinary show, 'Taste Off' follows self-taught
British chef, restaurateur and author Aaron Craze, as he takes
on homegrown food heroes around the world to prove he can
cook up beloved national dishes as tasty and authentic as
the locals.
In
each episode, Craze—known to international audiences
for his popular show Rude Boy Food and for winning Jamie’s
Chef—learns the local culinary dish before competing
against the locally crowned master, from head chefs at a 5-star
restaurant, to family foodies to roadside cooks.
Each
episode culminates with a blind taste test where the discerning
local audience will make the final call—can an outside
chef outdo the experts on their own soil? In the series’
final episode, Craze will visit Australia where all dishes
will be cooked and judged against each other to become king.
Confirmed
locales for 'Taste Off' include Brazil, Mexico, Malaysia and
Australia, with other locations to be announced at a later
date.
'Ultimate
Shopper' is being positioned as being every girl’s fantasy
— unleashing slaves-to-fashion in their ultimate dream
store. With DNI and Magnolia Productions’ 'Shopping Night'
as a muse, 'Ultimate Shopper' aims to give new meaning to
the phrase ‘dressed to kill.’
Each
episode pits four fashionist as head-to-head in a series of
three style-based challenges to be judged by our fabulous
panel of experts: singer and modern pop culture icon Holly
Valance, fashion expert Brix Smith Start and photographer
Paul Hartnett, along with a special guest judge.
From
crafting the perfect look for a first date to donning just
the right duds for a second job interview, contestants—and
their style—will be judged on their chic creativity and
quick-thinking fashion sense. At the end of each episode,
the final two contestants will face off —and the last
shopper standing will be rewarded with a dream wardrobe of
all their chosen pieces.
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