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MUMBAI:
Canadian media company Shaw Media has sealed a deal with Endemol
to produce the first ever Canadian installment of the wildly
popular international sensation, Big Brother, and has teamed
up with Canadian production heavyweight Insight Productions
on the production of the series.
The
inaugural season of Big Brother Canada will air during the
2012/13 broadcast season exclusively on Slice™.
The
'Big Brother' franchise aired 25 formats in 87 countries in
2011 and continues to roll out in new territories.
Shaw
Media senior VP of content Barbara Williams said, “Big
Brother has become a worldwide phenomenon and we’re proud
to team up with Endemol and Insight Productions to launch
the fan favourite format in Canada. The production of this
format is hugely exciting as it takes us into unchartered
territory, filming live around-the-clock and enabling fans
to interact with the series in ways we’ve never explored
before."
Endemol
US chairman David Goldberg said, “After more than a decade,
Big Brother is still a ratings winner in the major territories
across the globe. Global has been a great partner from the
beginning, when they brought the US version of Big Brother
to Canada 13 seasons ago.
We
look forward to seeing this proven format continue its home-grown
success with the first-ever Canadian edition of the series,”
he continued.
True
to the US format, 'Big Brother Canada' will hand pick a diverse
group of competitive contestants in the 'Big Brother' house
outfitted wall to wall with cameras and microphones to capture
the house guests’ every move.
Week
to week the house guests compete in a series of
challenges and vote each other out until one claims victory
and takes home the grand prize. Fans of 'Big Brother' can
connect with the series outside of the three-day-a-week broadcast
through a myriad of digital extensions including live streaming
and social engagement opportunities that allow online users
to impact decisions in the house.
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