is important as that is where the influencers are. The fan
club for Dr. Ambhedkar, for instance, has participated in
a big manner.
are nervous about using Twitter. But Twitter can be a powerful
tool for marketers, if used wisely. We recently did a quiz
on Twitter and we got 50,000 votes as a result. On Facebook
we did an innovation on Facebook Timeline. We went back to
1947 and put in achievements of Indians," Aiyer says.