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MUMBAI: CBS Broadcasting, the most watched television network
in US, has finalised its upfront deals for 2012-13 attracting
$2.7 billion in ad sales.
The
broadcasting network sold its primetime ad inventory at a
9 per cent premium versus last year’s rates, thereby
missing analyst projection of 10 per cent growth.
Closely
following CBS at the second spot is News–owned Fox Network
with 8 to 9 per cent growth over the year ago period.
Walt Disney-owned ABC Network has secured 6 to 8 per cent
higher ad rates while NBC witnessed the slowest growth among
the four networks with a 5.5 to 6.5 per cent increase in ad
rates.
ABC
is reported to have sold about $2.5 billion in upfront ad
sales which is the same as previous year.
The
CW Networks and Viacom cable networks have already finished
their upfront sales while Turner Broadcasting is said to be
70 per cent sold.
The
upfront sales process for the period began in May with all
television networks showcasing their content line-up to advertisers.
Sectors
like retail, financial services, technology, telecom and quick-service
restaurants are believed to have saved the day for US broadcasters
with an economy which is looking less than buoyant.
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