to NPD DisplaySearch, a smart TV can access a branded portal
and service, not just publicly available platforms such as
YouTube, or broadcaster services. Within this definition of
smart TV, there are sub-categories that differ in the nature
of the control of the service offering:
- 'Set maker controlled' sets can have unique services from
a portal. No two brands are alike, and the services may be
configurable as apps.
'Consumer controlled' sets can escape the constraints of a
portal and allow the consumer to access the whole internet.
These sets typically have a browser inside.
report indicates that nearly 20 per cent of all TVs shipped
worldwide were smart TVs, the highest being in Japan with
36 per cent, with China a close runner-up with 30 per cent.
The feature was also strong in Western Europe, over 29 per
cent of the first quarter shipments were
of smart TVs. All regions were over one-in-ten, with North
America at 18 per cent.