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MUMBAI: IEC in Sports, a subsidiary of Lagardère Unlimited,
has been mandated with the distribution of worldwide media
rights for the Swiss Football League.
The
deal widens IEC’s ambit which currently serves as the
official host broadcaster for the top-tier of Swiss soccer
since 2009.
As
part of the deal, IEC will deliver a total of 180 matches
per season across multiple media platforms starting 2012-2013
season with focus being taking the league to non-traditional
markets.
The new long term deal will focus on exploiting all technologies
to expand the League’s scope beyond traditional TV exposure.
“Our
close partnership with the Swiss Football League is strengthened
even further with this new deal. We are confident that we
have the tools and the vision to deliver unprecedented exposure,
in particular thanks to our creative, and now recognized,
approach towards new media,” said IEC in Sports CEO Daniel
Franck.
Next
season of SFL kicks off in the weekend of 14-15 July, with
IEC producing all matches in HD.
“IEC
has been at the forefront of developing initiatives that fit
naturally with the League’s long term goals. We are very
pleased to have found an ideal partner to take our product
to the next level in a highly competitive environment,”
said Swiss Football League CEO Claudius Schäfer.
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