MUMBAI: comScore, which measures the digital world, released
new insights on the tablet market from comScore TabLens, its
forthcoming monthly syndicated service providing insights
into tablet ownership and usage.
report found that tablets have quickly reached a critical
mass in the US with one in every four smartphone owners using
tablets during the three-month average period ending April
2012. The study also found that tablet users were nearly three
times more likely to watch video on their device compared
to smartphone users, with 1 in every 10 tablet users viewing
video content almost daily on their device.
SVP of Mobile Mark Donovan said, "Tablets are one of
the most rapidly adopted consumer technologies in history
and are poised to fundamentally disrupt the way people engage
with the digital world both on-the-go and perhaps most notably,
in the home. It's not surprising to see that once consumers
get their hands on their first tablet, they are using them
for any number of media habits including TV viewing."