said, "As NBC expands its digital media reach. We want
to take full advantage of the synergy between programming,
marketing and digital media which the interface between Rob,
Len and Bob represents."
will oversee the network's day-to-day digital strategy and
operations, encompassing NBC's various digital platforms and
initiatives which include NBC.com, social media, online, mobile/apps,
connected devices, multi-platform programming, product development,
digital media business development and digital marketing.
said, "Digital media is an essential component of NBC's
programming, marketing and monetization strategies. Rob's
demonstrated success as a creative digital media executive
who understands the intersection between consumer behavior
and emerging technologies makes him ideal to lead our initiatives
in this area."