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BroadcastAsia
to offer satellite players opportunities for Asian expansion |
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| Indiantelevision.com
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(11
June 2012 9:20 pm)
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MUMBAI: This month will see more than 100 satellite-based
communications companies - an increase of seven per cent compared
to 2011 - assemble at CommunicAsia2012 and BroadcastAsia2012,
Asia's global ICT, digital multimedia and entertainment event.
Satellite
exhibitors include Addvalue, Alitronika, Asiasat, Asia Broadcast
Satellite, APT Satellite, Beijing Compunicate, China Satcom,
China Suncom, Cobham, iDirect, Inmarsat, Intelsat, Iridium,
Measat, Newtec, Siemens, SkyPerfect JSAT, Speedcast, Thaicom,
Thomson Video Networks and first time exhibitor Novelsat.
As
the Asian satellite market continues to grow, these industry
players are using the event - to be held from 19 to 22 June
2012 at the Marina Bay Sands and Suntec Singapore respectively
- as a strategic platform to address the critical issues surrounding
Asia's marketplace, while accentuating their presence in the
region.
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According
to many Asian satellite providers, the Asian satellite industry
will continue to have future growth opportunities. With almost
3.8 billion people, Asia accounts for over 60 per cent of
the world's population. This combined with strong growth in
subscription numbers for Direct-To-Home/Direct Broadcast Satellite
(DTH/DBS) services and advanced services, such as HDTV and
3D-TV, are fuelling the demand for satellite services in the
region.
Satellite
communications specialist Newtec has been involved with CommunicAsia
for many years.
Newtec
CEO Serge Van Herck said, "CommunicAsia represents a
good investment for us each year. All of the key industry
players attend the conference and each year the ROI proves
it to be an extremely worthwhile venture, both for making
deals with new and existing customers, and raising the company
profile.
"This
year we will be launching a series of products into the Asian
market including the World's fastest transmission technology.
What started out as a simple test of a number of Newtec's
recently released and upcoming technologies ended in a quite
exceptional report.
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"During
the actual test an Intelsat 72 MHz Ku band transponder was
saturated using Newtec's latest modem technology and a mere
4.5 meter antenna. The result was a staggering 372 Mbps.
Amazingly that did not include the use of the upcoming modulation
and coding DVB-S2 extensions that Newtec's 200-head engineering
team is working on. We are looking forward to showing these
at CommunicAsia2012."
Television
as an economical form of entertainment has helped Pay TV
operators maintain revenue streams and offers promising
prospects for satellite players. In fact, with 10,000 channels
and 365 million subscribers, Asia's Pay TV industry is booming
and looks positive for the future - according to Media Partners
Asia, a Hong Kong-based research consultancy, Asian Pay
TV subscriptions will rise to 570 million by 2012, which
will still only be 62 per cent of homes with TVs.
Inmarsat
Global VP, Industry Drew Brandy said, "Asia-Pacific
is a very important market for us, particularly as it looks
set to experience further growth in satellite. As such,
CommunicAsia2012 and BroadcastAsia2012 is a key event in
our calendar. It explores the future of satellite while
providing fantastic networking opportunities and enabling
us to showcase our latest innovations."
Essel
Shyam executive director MN Vyas added, "The Asian
satellite market is earmarked for high growth and we are
extremely keen to tap into this potential. BroadcastAsia2012
is an important networking event to us as it offers an excellent
platform to gain industry knowledge on the Asian market,
and grow our business contacts."
CommunicAsia2012
Summit will be featuring a session dedicated to satellite
communications. NewSat founder, CEO Adrian Ballintine will
open with a keynote presentation on Ka-band and Australasian
satellite growth. The session will also unveil many prominent
industry experts from across the globe, such as Altobridge,
Gilat Satellite Networks, International Telecommunication
(ITU), SES, and SingTel, converging at one place to debate
about the growth potential of satellite broadband in Asia,
the impact of industry consolidation through M&A and
private equity in the satellite industry, mobile broadband
for rural communities, amongst other critical topics.
Event
organiser Singapore Exhibition Services project director
for communications events Victor Wong said, "By bridging
the wide spectrum of satellite technologies and applications
to present operators with new and innovative ways to deliver
data, video and voice content, CommunicAsia2012, together
with BroadcastAsia2012, is well placed to play a pivotal
role in accelerating the growth of Asia's satellite industry.
Moreover,
the 2012 events already have the support and endorsement
from over 20 leading trade associations, including Asia-Pacific
Satellite Communications Council (APSCC), Asia-Pacific Broadcasting
Union (ABU), Asia-Pacific Telecommunity (APT) and the Pacific
Telecommunications Council (PTC) and World Teleport Association
(WTA). "
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