Indiantelevision.com's > Digital Edge> Persistent to provide social media analytics for Satyamev Jayate

Indiantelevision.com's Digital Edge

Persistent to provide social media analytics for Satyamev Jayate

Indiantelevision.com Team

(10 July 2012 5:59 pm)

MUMBAI: Persistent Systems, the outsourced software product development (OPD) services provider, has been appointed to provide social media analytics for Star India's Satyamev Jayate.

The Aamir Khan hosted show, which deals into social issues, has created buzz in the digital space with viewers sharing their opinions, personal experiences and suggestions through SMS, IVR and online media which has resulted in the creation of a large volume of data.

In the last few weeks, there has been a wealth of unstructured responses flowing in from a variety of sources like Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages.

This data is being analysed and delivered by Persistent Systems to Satyamev Jayate team at Star India and Aamir Khan Productions in real time to understand the impact the show has on the governmental, social and, most importantly, the individual level, the company said.

Content Filtering, Ranking and Tagging System (CFRTS) has been custom developed for the data analysis of Satyamev Jayate, the company said.

Commenting on the partnership, Persistent Systems chairman and MD Anand Deshpande said, "We are very excited to be a strategic partner to the creative and unique initiative that is Satyamev Jayate. By working with Star and the Satyamev Jayate team we are leveraging our expertise to contribute towards a social cause."

Persistent has assembled an array of automated tools to parse the data and a user-interface for several hundred analysts to process messages for deep analytics. The result is a cluster-based analysis along with trend, demographics and sentiment analysis for each message.

The data is being portrayed on a series of dashboards that are featured online at savatmevjayate.in as well as on air on the Star Network.

"We are very keen to understand and capture the chronology of change that is being affected through Satyamev Jayate. Hence we were looking for a partner who can not only mine the relevant data, but also analyse and present it in a meaningful way," said Star India VP Digital Lalit Bhagia.