MUMBAI: Persistent Systems, the outsourced software product
development (OPD) services provider, has been appointed to
provide social media analytics for Star India's Satyamev Jayate.
Aamir Khan hosted show, which deals into social issues, has
created buzz in the digital space with viewers sharing their
opinions, personal experiences and suggestions through SMS,
IVR and online media which has resulted in the creation of
a large volume of data.
the last few weeks, there has been a wealth of unstructured
responses flowing in from a variety of sources like Twitter,
Facebook, YouTube, website comments, SMS polls, and phone