MVAS industry is expected to create a business opportunity
worth around Rs 480 billion by the year 2015. This in itself
is a clear indication of the future of VAS services in India.
No doubt this has created a new excitement for all those who
are in this space and for those who are entering, said
Bharat Exhibitions MD Shashi Dharan.
emergence of the mobile phone as the single device for a host
of services has changed the paradigm in the communication
and entertainment industries with several discreet devices
being displaced in favour of a single device, said Cellular
Operators Association of India (COAI) director general Rajan
S. Mathews. He drew attention to some emerging problems in
the telecommunication area where customer charges needed to
be as low as possible for the mass communication device to
be affordable to the last man.
exploding cost of regulation is a critical issue. The increasing
introduction of regulatory issues into what is actually market
driven service is affecting the growth of this sector, said
his keynote address, Velti CEO Alex Moukas said: Mobile
internet users are expected to surpass the desktop Internet
users 2014. The disparity in the time spent on mobile (10
per cent) and the advertisement spend (1per cent) would also
rebalance soon, thereby boosting revenue from the mobile VAS
for the operators. With advertising revenue rising by at least
three times in two years from now this sector will also bridge
the social media and location based marketing with personalization
that was not possible till now. He added that explosive
mobile Internet adoption will surpass the desk top users.