Indiantelevision.com's > Digital Edge>Novex is exclusive distributor of cable TVs rights for Shemaroo's films

Indiantelevision.com's Digital Edge

Novex is exclusive distributor of cable TVs rights for Shemaroo's films

Indiantelevision.com Team

(7 July 2012 12:14 pm)

MUMBAI: Close on the heels of entering into a distribution deal with Yash Raj Films, Novex Communications has become the exclusive distribution of cable TV rights of Shemaroo Entertainment's film and programme library.

Earlier, Novex was the licensee of Shemaroo’s film content since 2008.

Shemaroo’s library consists of more than 1000 titles spanning new and classic films besides titles in various other regional languages like Marathi, Gujarati, Punjabi, and Bengali. Besides Shemaroo, it also has rights to distribute 53 films from the Yash Raj stable.

Meanwhile, Novex has warned multi-system operators (MSOs) and local cable operators (LCOs) against unauthorised use of the libraries of the two companies.

“It is observed that many MSOs and cable operators are violating the copyright Act by unauthorised use of content of these films and programmes on their cable network rampantly. This is considered direct infringement of Cable TV copyrights of these two libraries," Novex's founder-promoter Ketan Kanakia said.

The company has warned cable operators to stop using the two movie libraries illegally failing which it will take legal action against guilty operators.

“Novex is in process of taking legal action under the Act against those MSO’s and cable operators who are using the content recklessly without authorisation. They are advised to desist from unauthorised use of movie content of these libraries," Kanakia added.