|
MUMBAI: Viacom18 Media is back in the movie acquisition game
after a long gap as it aims to revive the airing of blockbusters
on its flagship Hindi general entertainment channel Colors.
The
joint venture between TV18 and Viacom Inc has signed an exclusive
licensing agreement with Eros International Media for new
and forthcoming releases.
The
nine film deal includes titles like Saif Ali Khan and Deepika
Padukone starrer Cocktail; Bela Bhansali Sehgal’s Farah
Khan and Boman Irani starrer Shirin Farhad Ki Toh Nikal Padi;
Akshay Kumar’s Khiladi 786; Neil Nitin Mukesh starrer
3G; Paresh Rawal’s psychological thriller Table 21; and
Rajinikanth’s Kochadaiyaan.
Viacom18
has also picked up the entire new slate of Viacom18 Motion
Pictures, the motion picture division that falls under the
JV.
Incidentally,
Viacom 18, in January had sold over 500 films from its library
to Star India following the deferment of its proposed Hindi
movie channel.
Eros
International Media Executive Director Jyoti Deshpande said,
“We are really excited to have concluded this significant
deal with Viacom18. The deal is consistent with our pre-sales
strategy to de-risk our content slate investment and also
consistently unlock value from our film library. We have tailor-made
this bundle of films for Viacom18 to suit their target audience
and hope to work with them closely through the marketing and
release of these films.”
Colors
CEO Raj Nayak said, “Being a Hindi GEC, we are committed
to providing wholesome entertainment to our viewers. Movies
are no exception; hence the existing list of titles is being
expanded to include the forthcoming titles from Eros. With
the added titles, we will continue to showcase new and interesting
content to our audiences thereby keeping them engaged at all
times.”
Also
read:
Viacom18
offloads 500 movies to Star India for Rs 4.5 bn
|
