MUMBAI: Arsenal Football Club and Airtel Africa, a subsidiary
of Bharti Airtel, have signed a three-year partnership which
will provide the telco with opportunity to utilise the cub's
merchandising, hospitality and content rights in five markets:
Nigeria, Zambia, Ghana, Uganda and Rwanda.
customers in these markets will have the opportunity to win
match tickets to watch this summer's pre-season tour fixture
and receive exclusive club content and news direct to handsets.