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MUMBAI: Amar Chitra Katha (ACK) Media has launched National
Geographic Traveller, the travel magazine from National Geographic,
and will be available on newsstands across the country from
the first week of July.
ACK
Media and the National Geographic entered a magazine partnership
in 2011 following which the former gets to publish the Indian
edition of National Geographic Traveller. The magazine's distribution
will be handled by ACK Media's subsidiary India Book House
(IBH). IBH also manages the distribution of National Geographic's
flagship magazine in India.
ACK
Media COO and National Geographic India publisher Manas Mohan
said, "I am honoured to be associated with National Geographic
Traveller India. It is a huge achievement for ACK Media to
partner with National Geographic Society to bring out the
Indian edition of National Geographic Traveller. The hard
work has paid-off, with a fantastic response from advertisers,
and I am eagerly waiting for the positive review from our
readers."
National
Geographic Traveller has taken up the tagline 'No One Knows
This World Better' and its content is about immersive travel
experiences that inspire the readers to travel. More than
80 per cent of the content in National Geographic Traveller
India has been generated locally according to a statement
from ACK Media.
National
Geographic Traveller India editor-in-chief Niloufer Venkatraman
said, "At National Geographic Traveller India we bring
together travel and culture, travel and experience, travel
and story-telling. Our intention is to inspire more travel
to more places, in our vast country and across the world,
for the whole family. National Geographic Traveller India
tries to bring variety to the experience of travel, inspiring
all kinds of journeys from sedentary to super-active ones.
Additionally, we are committed to spreading awareness about
sustainable travel, and to ensuring that travel destinations
endure for future generations."
National
Geographic Traveller India will follow the steps of its international
partner, with the same look, and the familiar yellow-bordered
cover.
IBH
director Abizar Shaikh added, "IBH is proud to be the
exclusive India distributor of the 'National Geographic Traveller'.
All of us at IBH have been waiting with bated breath for months
for the launch of this truly global, world class product.
IBH will bring in all its energy, passion and drive to ensure
the ready accessibility of NGT for readers across the country
by making it available at every possible retail outlet in
India. We are confident that NGT will be the crown jewel in
the IBH range of magazine offerings."
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