MUMBAI: In a bid to tap into Facebook's soaring popularity
among Gen Next, sportscaster ESPN Star Sports has launched
My Country, My Cheer Facebook application to engage
Indian sports fans into supporting their national athletes.
to welcome the countdown to the London 2012 Olympic Games,
the application is hosted on facebook.com/espnstarsports,
and enables visitors to post words of encouragement for their
Olympic Games representatives.
addition to providing a platform to cheer on the Olympians,
the application also provides a detailed programme schedule
for the lead up, and duration of the Games, to ensure that
no sports fan misses any of their favourite athletes or Olympic