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MUMBAI:
Asia's leading sports content provider ESPN Star Sports has
extended its agreement to broadcast the FIM Superbike World
Championship across Asia until 2018.
The
broadcast agreement includes pay-TV rights for live and delayed
races as well as race highlights, in addition to rights for
free-to-air broadcast in most markets.
The
deal also includes rights for online and mobile coverage via
ESPN Player and Mobile ESPN. The broadcast rights cover ESPN
Star Sports' footprint including India, China, Hong Kong,
Indonesia, Singapore, Malaysia and Thailand.
In
the future, the World Superbike calendar will feature two
new races - India from 2013 and possibly Indonesia from 2014
onwards - that will be sure to bolster interest in Asia.
ESS
VP Programming Nick Wilkinson said, "We are delighted
to continue our partnership with World Superbike to continue
showcasing the best of motorsport to fans in Asia. ESPN Star
Sports is Asia's home for motorsports and with our stellar
line-up of leading sports events, this new partnership underscores
our commitment to serve our viewers with top quality sport
programming."
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