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InMobi acquires Metaflow Solutions

Indiantelevision.com Team

(31 July 2012 7:34 pm)

MUMBAI: Bangalore-based InMobi, an independent mobile ad network, has acquired Metaflow Solutions that deals in mobile app management and distribution solutions.

InMobi has made the acquisition as it plans to expand its portfolio of offerings for mobile app developers.

InMobi founder and CEO Naveen Tewari said, "As a global leader in the mobile advertising space, InMobi is committed to growing the mobile ecosystem. Our acquisition of Metaflow Solutions will help us to continue to rapidly expand the distribution and monetisation of content for our developers and publisher partners."

The Metaflow team will become an integral part of InMobi's developer oriented efforts, led by InMobi VP and GM -developer platforms and performance advertising Piyush Shah.

Shah added, "With the recent acquisition of MMTG Labs, along with today's acquisition of Metaflow, we will augment our value proposition by offering highly compelling distribution, monetisation, and engagement solutions to app developers globally."

Metaflow Solutions CEO Charles McLeod said, "At Metaflow, our mission has been to simplify and unify the complex process surrounding content management and deployment of apps to a distributed and highly fragmented marketplace. The global reach and technology backbone provided by InMobi is hugely exciting for us. InMobi provides app developers with even greater opportunities to acquire millions of users and monetise their exciting apps."

The Metaflow Solutions team will relocate to the new InMobi London office.