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MUMBAI:
FremantleMedia Enterprises (FME), the brand extension arm
of FremantleMedia, has announced its first international sale
of the Australian TV wildlife game show Bindi's Bootcamp,
to the Asian feeds of children's entertainment and education
channel Discovery Kids.
Produced
by FremantleMedia Australia in association with Sydney-based
Sticky Pictures, under commission from Australian national
broadcaster ABC, the series made its debut in July this year
on ABC3, and became an instant hit with young Aussie viewers.
Hosted
by Bindi Irwin and filmed at Australia Zoo in Queensland,
Bindi's Bootcamp offers young adventurers the chance to experience
close-up wildlife encounters, endure physical and mental challenges,
and have lots of messy fun along the way. The contestants
start as animal lovers and, if they have what it takes to
pass Bindi's challenges, leave as 'Wildlife Warriors'.
Bindi's
Bootcamp was the first new property to come from FME's partnership
with Terri, Bindi and Robert Irwin, and Australia Zoo. The
partnership sees FME handle all brand licensing and distribution
rights to Bindi's Bootcamp.
Discovery
Networks Asia-Pacific VP Programming Charmaine Kwan said,
"Discovery has a long-standing relationship with the
Irwin family. We are extremely pleased to have Bindi back
on Discovery Kids, our new channel which ignites the natural
curiosity of kids through programmes that explore adventure,
nature, science, wildlife, history and technology."
FME
Asia Pacific CEO Jon Penn said: "We have been thrilled
with the quality of this uniquely Australian format and its
engaging and talented young star Bindi Irwin, not to mention
its ratings success on ABC3.
"This
new deal with Discovery Kids in Asia shows that there is strong
demand in markets outside Australia for original live-action
kids' entertainment, and that Bindi's Bootcamp is a unique
and exciting Australian leader in this genre."
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