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MUMBAI: Taking a cue from Star Plus, Zee TV is now gearing
up to offer original content in the Sunday morning slot.
Starting
12 August, Zee TV will air mythological - Ramayan every Sunday
at 11 am.
Ramayan,
produced by Sagar Arts, will directly compete with Star Plus'
Lakhon Mein Ek, which is being launched on 5 August in the
same time slot.
Zee
TV wants to reach out to the young viewers who had not watched
the Ramanand Sagar-produced Ramayan aired decades ago. It
also aims to foster family viewing of television programmes.
Interestingly,
this is for the fourth time that Ramayan will be aired on
television and second time on Zee TV. After its epic run on
DD, Zee TV tried with a remake of Ramayan with BR Chopra.
However that did not work well with the audiences then.
Later,
in 2008, Imagine TV (then NDTV imagine) was launched with
Ramayan as one of its flagship primetime properties.
Ramayan
and Lakhon Mein Ek will be the only original shows to air
in the Sunday morning slots on Hindi GECs. Lakhon Mein Ek
will replace Aamir Khan's Satyamev Jayate, which highlighted
social issues ranging from corrupt doctors to female foeticide.
The last episode of Satyamev Jayate was aired on 29 July.
Earlier,
Colors had launched All Is Well with Dr. Ahluwalia for Sundays
but had failed to attract viewers. This programme was aired
at 12.30 pm every Sunday.
Zee
TV head-fiction programming Sukesh Motwani said, "As
a story, Ramayan is timeless and will never lose its relevance.
It is rich in the core values, ideals and principles that
form the crux of the Indian culture and upbringing."
"We
have roped in the only team in India truly equipped for the
task, the Sagars. Ramanandji (Sagar) did it brilliantly once.
Moti ji and Minakshi, who have inherited Ramayan as a part
of their core DNA, are all set to recreate the classic,"
Motwani added.
It
is learnt that Colors will launch a mythological programme
based on Goddess Durga, which is also being produced by Sagar
Arts. However, the launch date and time slot is not known.
Jai
Jai Jai Bajrangbali (Sahara One) and Devon Ke Dev... Mahadev
(Life OK) are the other mythological shows currently running
on Hindi GECs.
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