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MUMBAI: National Basketball Association (NBA) and German multinational
software corporation SAP have entered into a new multiyear
marketing partnership that will make SAP the Official Business
Analytics Software Partner of the NBA.
The
partnership includes the Women’s National Basketball
Association and the NBA Development League and will allow
SAP to connect with the passionate fan bases of all three
leagues. Along with the U.S, the partnership extends to several
international markets, including Brazil, Canada, China, Germany,
India and Russia.
As
part of the marketing partnership, SAP will serve as an associate
partner of NBA All-Star, the NBA Draft and the NBA Cares All-Star
Day of Service.
Additionally,
SAP will be a partner of NBA China Games 2012, which includes
two games between the Miami Heat and Los Angeles Clippers
in Beijing (11 October) and Shanghai (14 October), and NBA
Europe Live 2012 presented by BBVA game in Berlin between
the Dallas Mavericks and Alba Berlin (6 October).
In
addition, NBA has selected SAP HANA platform to develop a
statistical experience for its fans on NBA.com. The real-time
data platform will enable the league to bring official NBA
statistical information directly to fans’ fingertips
on the league’s official website.
“We
are constantly researching new and emerging technologies in
an effort to provide our fans with new ways to connect with
our game,” said NBA Commissioner David Stern. “SAP
is a leader in providing innovative software solutions and
an ideal partner to provide a dynamic and comprehensive statistical
offering as fans interact with NBA basketball on a global
basis.”
“SAP
is honored to partner with the NBA, one of the world’s
most respected sports organizations,” said SAP co-CEO
Bill McDermott. “Through SAP HANA, fans will be able
to experience the NBA as never before. This is a slam dunk
for SAP, the NBA and the many fans who will now have access
to unprecedented insight and analysis.”
The
NBA statistics team will implement SAP HANA to run the league’s
enhanced statistical offering on NBA.com, which previously
was accessible only to NBA employees and select media members.
NBA fans will be able to access large volumes of statistical
information and analysis tools on the SAP HANA platform, which
will enhance their overall experience.
Furthermore,
the NBA has also selected SAP BusinessObjects business intelligence
(BI) solutions for advanced analysis with SAP BusinessObjects
Explorer software and SAP Data Services software.
By
utilising SAP HANA to power official NBA statistics on NBA.com,
and SAP BusinessObjects Explorer and SAP Data Services to
enhance data quality, the NBA will provide fans with access
to an innovative and easy-to-use statistical platform for
their desktop, tablet or mobile device. The project is scheduled
to launch during the 2012-13 season.
Throughout
the year SAP solutions will deliver real-time data across
the NBA’s entire global operations, encompassing media,
special events, mobility, social media, player and team statistics,
technology and fan interactions.
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