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Roku
will use the new capital to build further brand awareness
through advertising, develop new international markets, and
increase engineering and production to support sales growth
of both hardware and digital media services on the platform
including advertising, games, transactional and pay-per-view
video as well as content packages.
In
addition to its line of popular streaming players, the company
will launch the Roku Streaming Stick this fall – a wireless,
dongle-sized streaming device that seamlessly integrates with
newer TVs and consumer electronics devices. The streaming
stick is Roku’s first step in expanding its platform
from streaming players to Smart TVs and other devices connected
to the TV.
“We
have watched Roku maintain market leadership since the launch
of its streaming platform four years ago and we look forward
to deepening our relationship, having already worked closely
together on the launch of several products,” said News
Corporation Chief Digital Officer Jon Miller. “Roku's
significant technology advantage, coupled with a strong market
position, places them in a unique position to be an integral
part of the television landscape for years to come.”
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