BENGALURU: Travel Trendz TV, an international TV channel that
is dedicated to the cause of promoting world travel and tourism
in its true perspective, has seen its official launch here.
Hinglish channel plans to cater to over 65 per cent of the
Indian population. Travel Trendz, promoted by Agrigold, a
group with diverse interests has R Rama Rao Avvas as chairman,
and Mohammed Abdul Azeem as executive director and CEO.
infotainment channel plans to delve into tourism destinations
from the Indian travelers perspective, in India as well as
abroad. There will be some content from the perspective of
people traveling into India. The channel plans to produce
its own programs to a large extent.
emphasis is on showing the different colors of India through
unique programming. The channel has invested in extensively
in its production as well as acquiring high quality international
content with an objective to offer viewers 24x7 experience
that is original, relevant and impactful. The channel will
be meant for the entire family," said Travel Trendz director
present it has canned around 600 hours of Indian programming
and sourced another 200 hours of programming from a German
producer. The outsourced programming is from the Indian travelers
perspective says Travel Trendz head of programming Som Banerjee.
"The middle class traveler will find the information
that we provide on our programs useful," he said.
the studio and head office in Hyderabad, Travel Trendz has
offices in the NCR region and Mumbai. It plans to open an
office in Bengaluru shortly.
present, the channel is available in selected geographies
and on Videocon D2H. "Talks are on with various delivery
platforms like MSO, DTH operators, etc., and we should be
accessible to 50 million viewers in India by mid August. We
will be available in analog where digital is not there,"
says Travel Trendz president PR Sateesh. "Over the next
two months, we should be available in 40 countries."
are creating a unique advertising or promotional opportunities
which will help in creating awareness about traveling, about
the places. We plan to offer what we call a 360 degree approach
on digital platforms beyond television to the advertiser -
this includes a print publication, online and mobile, more
so for the B2B and the SME segment advertiser who may not
be able to advertise on television," said Travel Trendz
chief strategy officer Tajamal Husssain.