MUMBAI: Facebook reported a net loss of $157 million for the
second quarter ended 30 June against a net profit of $240
million a year earlier.
revenue for the second quarter totaled $1.18 billion, up 32
per cent from $895 million in the second quarter of 2011.
Its advertising revenue was $992 million, representing 84
per cent of total revenue and a 28 per cent increase from
the same quarter last year. Payments and other fees revenue
for the second quarter was $192 million.
US-based company said its costs and expenses were $1.93 billion,
an increase of 295 per cent from the second quarter of 2011,
driven primarily by share-based compensation expense.
loss from operations was $743 million in the second quarter,
against income from operations of $407 million a year earlier.
expenditures for the quarter were $413 million, a 213 per
cent year-on-year increase. Additionally, $52 million of equipment
was procured or financed through capital leases during the
second quarter of 2012.
and marketable securities grew to $10.2 billion, which includes
$6.8 billion in net proceeds from our initial public offering.
goal is to help every person stay connected and every product
they use be a great social experience. That's why we're so
focused on investing in our priorities of mobile, platform
and social ads to help people have these experiences with
their friends," said Facebook founder and CEO Mark Zuckerberg.
Monthly active users (MAUs) were 955 million as of June 30,
2012, an increase of 29 per cent year-over-year. Daily active
users (DAUs) were 552 million on average while Mobile MAUs
were 543 million.
the quarter, Facebook rolled out a new Facebook Camera app
for iPhone, an improved version of the mobile messenger app
for both iOS and Android, and several updates to the Facebook
social networking major also launched global App Center where
users can discover relevant apps for mobile and web. Apple
announced plans for a deep Facebook integration throughout
the next version of Apple's iOS and OSX.
company rolled out sponsored stories in News Feed and enabled
advertisers to buy sponsored stories in mobile News Feed.
Facebook now has independent ROI data from more than 60 advertising
campaigns using a variety of third-party methodologies like
panels and marketing mix models.