anticipate that there will be a need of 3 million boxes in
both Delhi and Mumbai (including multiple TV homes) and we
want to have 50 per cent of these two markets. We have already
seeded 1-1.1 million boxes in these two metros and are ready
with adequate boxes, Hathway Cable and Datacom MD and
CEO K Jayaraman told Indiantelevision.com.
added that the modified deadline has presented a unique opportunity
to reach out to and impact a greater segment of the market.
Hathway plans to procure the additional 1 million STBs
to gear up and leverage this opportunity. Therefore in total,
we plan to deploy 3 million digital set top boxes across the
two metro cities of Mumbai and Delhi. The rush for digital
services will peak around the last fortnight of October and
we do not want to disappoint the consumers and drive them
towards the costlier option of DTH services, he said
in a statement.
gives a net customer subsidy of Rs 1000 on boxes and the subscriber
acquisition cost comes to be around Rs 1,100, Jayaraman said.
He added that in case the boxes didnt get deployed,
they can be used in the second phase of digitisation.