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Ten bags rights for French football league Team

(25 July 2012 6:44 pm)

MUMBAI: Ten Sports, Taj Television-owned sports network, has inked a multi-platform rights deal to broadcast the French Football League for three years from 2012-15 for South Asia.

The deal, negotiated with MP & Silva, offers 232 matches showcasing two of French football’s title competitions: Ligue 1 – Top Football Division in France and one of Top 5 Leagues in Europe and Coupe De La Ligue – The French League Cup. On top of live matches from Ligue 1 and Coupe de la Ligue, Ten Sports will also telecast Ligue 1 Weekly Preview Show.

Ten also has the rights for the Uefa Champions League, Europa League: Ten Action and Ten HD air soccer.

Zeel CEO sports business Atul Pande said, “Acquisition of the French League, one of the most competitive football leagues in Europe, underlines our commitment to football fans in the region as we continue providing the most entertaining content to our viewers, and an excellent promotional platform for our advertisers. We have established a strong tradition in building and strengthening top-class football properties on our channels with the reach of our networks, multiple media platforms and world-class match presentation.”

Ligue 1 is the primary football compeition in France and has long held a top five position amongst the football leagues of Europe. The league has 20 clubs, including Olympique Lyonnais (Lyon) and big-spending Paris Saint-Germain (PSG), whose star-studded line-up features Javier Pastore, Thiago Motta and Jérémy Ménez – on top of new power signings Zlatan Ibrahimovic, Ezequiel Lavezzi and Thiago Silva.

The clubs will play home and away matches over 38 rounds, with the 2012/13 season beginning 10 August.

MP & Silva Group CEO Andrea Radrizzani commented, “We are delighted to facilitate the growth of French football in India. European football TV audiences in India are rapidly growing, attracting more interest from leagues, competitions, sponsors and players to satisfy this appetite."

The channel broadcasts matches of leagues from around the world - Uefa Champions League, Uefa Europa League, Carling Cup, Npower Football League, Dutch League and Scottish premier League.

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