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MUMBAI: MP & Silva, an international media rights company,
has secured a worldwide rights distribution deal through 2020
with the Delray Beach International Tennis Championships (ITC)
ATP World Tour 250 Series event.
The
deal includes all territories outside the US. The package
offers a minimum of 25 matches every year: Seven singles matches,
inclusive of four early-round matches, two semi-finals and
the final, as well as one doubles semi-final and doubles final.
MP
& Silva has been distributing media rights of Delray Beach
ITC for several years. The eight-year renewal is a long-term
partnership rarely seen in the international market.
Delray
Beach ITC tournament director Mark Baron said, “We are
delighted with the hours of coverage and audience numbers
provided by MP& Silva distribution this year. The charm
and allure of Delray Beach was appreciated in 137 countries
with the potential reach of 39 million households. We certainly
believe that we are on the right track and that a long-term
partnership with MP& Silva will provide us with more access
to international broadcasters and potential Delray Beach consumers
in the years to come.”
MP
& Silva Group CEO Andrea Radrizzani said, “MP &
Silva has a strong tennis rights portfolio that includes the
Roland Garros Grand Slam (French Open), Qatar Open and another
seven ATP Series competitions. We have been distributing the
ATP World Tour 250 Series since 2010 and this partnership
until the end of the decade with the Delray Beach ITC is a
significant commitment of MP & Silva to further develop
tennis TV and online audiences all over the world.”
MP
& Silva will be the exclusive distributor of Delray Beach
ITC across cable, satellite, terrestrial, Web TV, IPTV and
mobile platforms.
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