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MUMBAI: The International Olympic Committee (IOC) expects
revenue from broadcast rights to top $4 billion between 2014-16,
IOC president Jacques Rogge said.
“For
the period 2014-16, we already have $3.6 billion and it should
reach and exceed $4 billion. TV rights totalled $2.2 billion
for the period 2002-4,” Rogge told an IOC session days
before the start of the London Olympics.
The
world Olympic governing body earned $3.9 billion between 2010-2012.
IOC
has already generated $2.6 billion in broadcast rights revenues
for the 2018-2020 period.
A
large chunk of IOC's broadcast revenue comes from US, where
it had sold the rights to NBC for $4.38 billion till 2020.
“Since
31 December, 2001 our reserves have grown from 105 million
to 558 million, an increase of 453 million. This financial
solidity is due to success of marketing and broadcast rights,”
said Rogge.
Apart
from broadcast rights, IOC's sponsorship revenue has also
seen growth, with revenue from sponsorship expected to generate
$1 billion from 2013-2016 top sponsorship programme.
IOC
already has seven sponsors on board for the 2017-2020 programme
which has brought in $722 million. The same programme had
been worth $663 million for the period 2001-4.
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