(23 July 2012 9:14 pm)

MUMBAI: Direct-to-home (DTH) player Videocon d2h has added Malayalam movie channel Asianet Movies on its platform. Launched on 15 July, it is the first 24 hours Malayalam movie channel.

Videocon d2h has also become the first DTH service provider to broadcast this channel.

Videocon d2h director Saurabh Dhoot said, "We continue to set new benchmarks in the DTH sector. We want to offer the whole gamut of channels and services empowering the consumer to opt for his choice of channels. As we did in the past, we will continue to strengthen and focus on our regional content offering."

Videocon d2h CEO Anil Khera added, "We are happy to announce Asianet Movies as a valuable addition to our Malayalam content. We are currently offering the highest number of 375 channels and services on our platform which means more variety to choose from the list. We believe in delivering the best for our customers. In addition, we are also proud to be the first DTH player to broadcast this brand new offering. We are confident to achieve better penetration, through the exclusivity of the content in this era of compulsory digitization across the country."