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MUMBAI: Amar Chitra Katha (ACK) Media, co-owned by Future
Ventures and Elephant Capital, has entered into a co-production
agreement with leading kids network Cartoon Network to produce
its first feature film titled ‘Sons of Ram – Heroes
will Rise’.
The
mytho animated film, which has been written and directed by
Kushal Ruia, is slated to hit theatres on 2 November during
Diwali. Ruia comes from the award winning team at ACK Animation
Studios.
‘Sons
of Ram – Heroes will Rise’ will release in Hindi
and English in over 400 screens pan-India on the first day
of the Diwali holidays. Select theatres will screen the film
in stereoscopic 3D. The film will also be released in Tamil
and Telugu language.
Based
on ACK’s bestselling comic book, Sons of Ram tells, Luv
and Kush’s journey through enchanted forests into the
revered land of Ayodhya, the home of their fabled heroes.
Complete with a new gang of loveable characters, this feature
is an epic coming-of-age adventure.
The
film’s world-class animation was completed in partnership
with Malaysia-based Inspidea Studios. Maya Digital Studios
is converting the film into stereoscopic 3D and will distribute
it, in theatres both in India and abroad.
Turner
International India General Manager, Entertainment Networks,
South Asia Monica Tata said, “The ‘Desi Toons’
strategy is an integral part of Cartoon Network’s goal
to boost the Indian animation industry. We have had a very
successful relationship with ACK to date and are thrilled
to expand our strategy and association with them into theatres.
This Diwali, kids are in for a visual treat with this new
movie.”
Commenting
on the film, ACK Media CEO Vijay Sampath said, “Sons
of Ram carries forward the great storytelling tradition of
Amar Chitra Katha and promises to grip its audiences in a
tale of brotherhood, adventure and fun. With a November release,
we look forward to entertaining millions of children and their
families during the Diwali school holidays.”
Backed
by the legendary Amar Chitra Katha name, the film will be
widely marketed across television, outdoor, print, and school
contact programs. A special 3D teaser will hit theatres this
month with the release of ‘Ice Age: Continental Drift.’
ACK
Media has teamed up with its parent company Future Group to
release a full assortment of merchandise from toys, stationary,
apparel, and home products for the film to be sold in the
Group’s flagship chain Big Bazaar.
The
deal includes prime promotional support during the busy festive
shopping season and special offers for consumers to receive
discounted tickets on the film.
ACK
Media is majority owned by Future Group and the balance is
with Elephant Capital, a private equity firm owned by Gaurav
Dabur, a member of the family that owns consumer goods maker
Dabur India.
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