director Vivek Pahwa said, There is a strong demand
for women audience advertising inventory online in India and
this is why we chose to acquire the site. The site currently
gets 800,000 unique visitors per month and this will add to
the overall user reach for Accentium. We also expect the pageviews
of the site to triple post the launch of the new version.
deal was completed in April but it has just been announced,
along with a site relaunch.