empowers the participants to break the queue and forego travelling
to the nearest city for an audition. The winners of the contest
will get an opportunity to record an album with Shankar Mahadevan
which will be released by T Series and Hungama. The winners
will also receive Rs 500,000 cash prize.
Mukherjee, Head of Marketing, Personal Care Products Business,
ITC, said, Vivel Face Wash is delighted to present Mobisur,
an exciting and innovative platform to discover hidden musical
talent. The brand Vivel caters to the intrinsic beauty needs
of the modern Indian woman thereby giving her the confidence
to fulfil her aspirations."
Kumar, MD, T-Series, said, It gives us immense pleasure
to be able to bring new talent in to the industry. As a music
label, we are always looking for fresh talent and with a truly
digital talent hunt; we have access to talent across the country.
We are looking forward to releasing an album composed by Shankar
Mahadevan for the winner of the hunt."