MUMBAI: A growing number of Netflix subscribers prefer to
stream TV shows or TV-like programming to movies, according
to a new Nielsen study.
study comes in the backdrop of Netflix announcing that their
members had enjoyed more than two billion hours of streamed
video in Q4 2011.
recent Nielsen survey shows 19 per cent of the respondents
prefer to use the service for TV or TV-like programming, an
increase of eight per cent compared to 2011.