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Mumbai: MTV is launching a new show titled ‘MTV Rush’
on 15 July. The 13-part series will air every Sunday at 7
pm.
Produced
by Milind Soman’s Face Entertainment in association with
Bijoy Nambiar’s Getaway films, the show’s title
sponsor is Vodafone. It is created by Nambiar (director of
'Shaitan’).
The
story revolves around 12 characters and the one common string
- a college festival. The film will roll out in 13 episodes
and every episode will focus on one character. The series
will see cameo appearance by popular faces like Pratik Babar,
Shruti Hassan and Javed Jaffrey.
The
show will provide a dose of entertainment, drama, action and
some nail biting moments.
MTV
India EVP and business head Aditya Swamy said, “MTV Rush
is a fresh concept and will be relayed as a 13 part series.
We are very lucky to have one of Bollywood’s new age
and very talented Directors, Bejoy Nambiar associated with
the series. One must see the movie to believe how he can weave
12 different stories into one smashing narrative.”
Nambiar
said, “Rush to me is a visual trip that significantly
portrays the lives of 12 characters over a period of 48 hours.
Set against the backdrop of a college fest, the concept goes
beyond just stories, it is the rush of life changing incidents,
harsh realities and crazy moments...it’s not just a show,
it’s going to be the trip of your life.”
Vodafone
India senior VP brand communication and insights Anuradha
Agarwal said, “Vodafone MTV Rush promises to be a one
of its kind show on Indian television and we are happy to
partner the brand new concept.”
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