MUMBAI: Paritosh Joshi, former chief executive of Star CJ,
will associate with media research and consulting firm Ormax
Media as a strategic advisor.
who has worked in the corporate world for 27 years across
FMCG marketing, commodity trading, perfumery and broadcasting,
had recently stepped down.
his advisory role, Joshi will engage with the research and
business teams at Ormax Media across various aspects of their
Media CEO Shailesh Kapoor said, "I am delighted to announce
that Paritosh has accepted our invitation to take up the role
of strategic advisor at Ormax Media. With his experience in
the media business, as well as his close involvement in several
industry initiatives, he will bring a unique and fresh perspective
to the table that will help us, and by implication, our valuable
business partners community."
about his new role, Joshi said, "Ormax Media is doing
some path-breaking work in developing new metrics altogether
for television and film industries. I have a deep interest
in audience measurement, and this engagement is another way
of delving into this vast landscape even as I get to work
alongside Shailesh and his team."
Media will be completing four years this July. The company
now works with 81 media and entertainment brands in India,
and owns 22 proprietary products and tools targeted at the
media and entertainment industry.