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Indiantelevision.com's Digital Edge

CCTV goes live in the UK with three Internet delivered channels

Indiantelevision.com Team

(6 January 2012 2:40 pm)

MUMBAI: Vision IPTV has announced the launch of the first dedicated Chinese language channels to use the company’s Internet broadcast playout services, delivering entertainment via FreeviewHD channel 111.

Vision IPTV provides a solution to clients wanting to create TV and video services for connected audiences worldwide.

Through this service, China Central Television (CCTV), the largest TV network in China, is able to use the FreeviewHD electronic programme guide (EPG) to deliver new channels to the Chinese speaking audience in the UK.

Viewers visiting FreeviewHD Channel 111 with an Internet
connected television or set-top box have access via an onscreen carousel to three, free to view channels of live 24/7 broadcast. CCTV.

Channel 9 broadcasts a mixture of programming including film and drama; CCTV Channel 4 provides a range of cumentaries; while a third channel provides the latest news coverage from China and worldwide.

CCTV deputy editor in chief Zhu Tong said, “This is an exciting day for us, by delivering the very best and latest compelling television from China to our UK audience we hope to make them feel closer to home, even when they live on the other side of the world.”

Vision IPTV CEO John Mills said: “CCTV has embraced the opportunity that internet television delivered over Freeview HD represents; to deliver high quality, world class broadcasting to the Chinese expat audience in the UK, and all for free.”

Vision IPTV’s online video platform supports the latest FreeviewHD enabled television sets and set-top boxes on the market, including forthcoming YouView set-top boxes, ensuring broadcasters such as CCTV can deliver compelling new TV services to wider audiences in the UK.

Legacy devices or FreeviewHD devices not connected to the internet will receive a call to action message displayed on screen advising users on what is required to view these new Internet delivered channels.