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The
video content of iKidsworld offers activities like stories,
hobbies, songs, rhymes, math puzzles, science facts and quizzes.
Powered by Fundoodaa, the content of iKidsworld is designed
to enhance a child’s knowledge, pique their curiosity,
challenge their thinking and at the same time have an entertainment
quotient.
Bharti Airtel CEO DTH/Media Shashi Arora said, “Our objective
was to blend the best of television with interactivity and
engagement that children seek from the internet. In line with
this, we are delighted to launch –iKidsworld, an interactive
educational service. We aim to enhance the learning experience
of the kids by converting passive television viewing experience
to a more active and participative viewing. The interactive
user interface has been specifically designed to appeal to
today’s kids – who are exposed to multiple cartoon
channels content.”
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