Ra.One signals upward ratings trend of big movies on TV

Ra.One signals upward ratings trend of big movies on TV

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MUMBAI: Star Gold, which has ramped up its movie acquisitions to give the Hindi movie channel an edge over competitors, is on a roll. Ra.One, Shah Rukh Khan?s most talked about movie of 2011, earned strong ratings, signalling a trend of some of the big movies catching eyeballs on Hindi movie channels.

Ra.One, which was premiered on Star Gold at 9 pm on 21 January, clocked a TVR of 6.7.

The movie, however, failed to break the earlier records that were set by movies like Singham (8.7 TVR) and Bodyguard (10 TVR) on Star Gold, Dabangg (9.2 TVR) on Colors and 3 Idiots (10.88 TVR) on Set.

The Ra.One premiere on Star Gold garnered a market share of 28 per cent.

Star Gold GM Hemal Jhaveri said, ?At Star Gold, we intend to sustain the momentum of airing successful movies with the forthcoming premieres of Rockstar, Housefull 2 and Kahaani besides other successful movie festivals and contests. These are now key milestones in our journey having become the most preferred Hindi movie destination for our viewers.?

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