DELHI: Reckitt Benckiser (RB) has relaunched its business
game poweRBrands on Facebook to provide a newer, fresher online
experience of the existing game.
Targeted primarily at 18 to 30 year old students and working
professionals, poweRBrands allows players to live a virtual
life working as an executive of a Reckitt Benckiser brand
and eventually having the opportunity to rise and obtain the
position of Global President.
Instead of being used as a recruitment tool, the game is designed
to give the player a feel of RBs unique culture and
tests players skills such as innovative thinking, quick
decision making, marketing skills, business acumen and the
ability to take on challenges; all key characteristics of
an RB employee.