(7 February 2012 9:13 pm)

NEW DELHI: Reckitt Benckiser (RB) has relaunched its business game poweRBrands on Facebook to provide a newer, fresher online experience of the existing game.

Targeted primarily at 18 to 30 year old students and working professionals, poweRBrands allows players to live a virtual life working as an executive of a Reckitt Benckiser brand and eventually having the opportunity to rise and obtain the position of Global President.

Instead of being used as a recruitment tool, the game is designed to give the player a feel of RB’s unique culture and tests players’ skills such as innovative thinking, quick decision making, marketing skills, business acumen and the ability to take on challenges; all key characteristics of an RB employee.

Reckitt Benckiser senior vice president– South East Asia Chander Mohan Sethi said, “We take immense pride in our culture at RB and poweRBrands allows us to share this feeling with a wide audience in a fun and novel way. PoweRBrands is a natural extension to our existing portfolio of online assets and helps individuals gain valuable business skills that are necessary to prosper in his or her professional career.”

Upon its launch in July 2010, poweRBrands had achieved notable success, with FMCG industry aspirants being the most religious players. The game was redeveloped by TAMBA Internet and boasts new rewards and attributes that allow for more robust game play, also allowing previous players to keep past rewards earned.