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MUMBAI:
Ben Silverman's multimedia entertainment studio Electus, an
operating business of IAC in the US, has announced that its
global distribution arm Electus International has acquired
the global distribution rights for two titles from Howard
Schultz's Lighthearted Entertainment, Next and Anything for
You.
Next,
one of the premiere dating show formats, co-created and produced
by Howard Schultz's Lighthearted Entertainment (Extreme Home
Makeover, The Moment of Truth), originally aired on MTV in
2007-2008 as the highest-rated show in the history of the
network in that time period. This unique speed-dating show
features five single contestants who compete to see who will
last the longest on a date. The longer they spend on the date,
the more cash they have the opportunity to win. The only catch
is, if the date is not going well, they can be immediately
replaced with the next contestant. But, if they're chosen
for a second date, they have the option to decide to either
take the money and run, or try again for true love.
Anything
for You is a new studio game show concept where the contestant
has the opportunity to win $250,000 just by answering 13 multiple
choice questions. If they get any questions wrong, it's up
to a group of their close friends and family to keep them
in the game by completing a series of outrageous challenges.
Electus
International president John Pollak said, "Howard is
the master at creating innovative formats that change the
global television landscape, as we've seen through worldwide
sensations Extreme Makeover and The Moment Of Truth. Given
this successful track record and Howard's vision, we are incredibly
excited to bring Next and Anything for You to our international
clients."
Lighthearted
Entertainment president Howard Schultz said, "John is the
best in the business when it comes to forming perfect partnerships
with networks and production companies around the world, and
we are proud to have Electus act as our distributors for these
two projects. Next has already been produced in four countries
and has been a hit in each one of them, and Anything for You
is the next big format for the world that will easily translate
across any country or culture." |
