the consumer expectations increasingly requiring on-demand
or streamed content versus simply downloaded content, mobile
cloud traffic will increase, growing 28-fold from 2011 to
2016, a CAGR of 95 per cent.
will be more than 10 billion mobile Internet-connected devices
in 2016, including machine-to-machine (M2M) modules -- exceeding
the worlds projected population at that time of 7.3
billion. (One M2M application is the use of wireless networks
to update digital billboards. This allows advertisers to
display different messages based on time of day or day-of-week
and allows quick global changes for messages, such as pricing
changes for gasoline).
Mobile devices are becoming more powerful and, thus, able
to consume and generate more data traffic. Tablets are a
prime example of this trend generating traffic levels that
will grow 62-fold from 2011 to 2016 -- the highest growth
rate of any device category tracked in the forecast. The
amount of mobile data traffic generated by tablets in 2016
(1 exabyte per month) will be four times the total amount
of monthly global mobile data traffic in 2010 (237 petabytes
Mobile network connection speed is a key enabler for mobile
data traffic growth. More speed means more consumption,
and Cisco projects mobile speeds (including 2G, 3G and 4G
networks) to increase nine-fold from 2011 to 2016.
2016, there will be more than 8 billion handheld or personal
mobile-ready devices and nearly two billion machine-to-machine
connections, such as GPS systems in cars, asset tracking
systems in shipping and manufacturing sectors and medical
applications for making patient records more readily available.
laptops and other portable devices will drive about 90 per
cent of global mobile data traffic by 2016. M2M traffic
will represent 5 per cent of 2016 global mobile data traffic
while residential broadband mobile gateways will account
for the remaining 5 per cent of global mobile data traffic.
providers are increasingly looking to offload traffic to
fixed/Wi-Fi networks. In 2011, 11 percent, or 72 petabytes,
per month of total mobile data traffic was offloaded. By
2016, 22 per cent, or 3.1 exabytes, per month of total mobile
data traffic will be offloaded. Without offloading, the
2011-2016 global mobile data traffic CAGR would be 84 per
cent instead of 78 per cent.
average mobile connection speed doubled last year and is
expected to increase nine-fold by 2016. Mobile connection
speeds are a key factor in supporting and accommodating
mobile data traffic growth.