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Tribal Fusion named world’s 2nd largest display advertising provider

Indiantelevision.com Team

(1 February 2012 11:00 am)

NEW DELHI: Tribal Fusion, the global online advertising provider owned by Exponential, is the world's second largest source of display advertising, according to comSCORE’s December 2011 rankings of the leading global display networks.

Site reach measurement service comSCORE reported that Tribal Fusion’s premium publisher network reached more than 490 million unique users globally, behind only Google (1.2bn) and just head of AOL Advertising (477m), which includes its Advertising.com ad network subsidiary.

According to a report from Emeryville in California, the company said the new ranking reflected its growing global presence and increased demand from brand advertisers for campaigns that take advantage of its rich-media capabilities to offer more engaging creative executions at scale.

Dilip DaSilva, founder and CEO of Tribal Fusion and parent company Exponential, commented: “Brand advertisers across the globe are increasingly looking for new ways to leverage digital media to connect with their prospective customers and are looking for the same kind of high-impact and emotionally engaging creative messaging that they get from traditional TV advertising.

“Online advertising has primarily been focused on bottom-of-the-funnel acquisition and conversion of customers. But as brands are realizing that their potential customers are spending an increasing amount of time on digital media relative to traditional channels such as television, they are looking for opportunities to drive brand awareness and perception via digital media."

Founded in 2001, Tribal Fusion has expanded across the globe and now operates offices in 37 locations worldwide including the United States, Canada, Mexico, Brazil, United Kingdom, Spain, Germany, France, Saudi Arabia, United Arab Emirates, South Africa, India, Thailand, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Australia and New Zealand.

"Digital media can be accessed by visitors in any country, as a result most premium publishers attract a global audience," said DaSilva. "Through our ability to monetize publisher inventory in so many countries, we have now become the partner of choice for premium publishers in every country."