CBS boosting Netflix content; looks at more revenue streams

CBS boosting Netflix content; looks at more revenue streams

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MUMBAI: CBS CEO Les Moonves said he expects the media company to expand content license distribution agreements with Netflix and other subscription video-on-demand services.

Talking at the UBS Media conference, he said that demand for high quality content is growing as cable networks, and overseas distributors try to satisfy subscribers.

"We?re looking at a variety of ways to get paid from things that truly didn?t exist. The world has changed drastically the last few years. We can get paid for a new programme 12 different ways. Five years ago, it was one or two.?

Moonves also said that weaker ratings for the new TV season are due mostly to special factors and measurement systems that don?t fully capture audiences on new platforms.

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