Technology

Small-budget film-makers turn to Spuul.com

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MUMBAI: Spuul.com, a cloud-based video streaming service, has said it will showcase small-budget movies on its platform which will allow them to reach a global audience.

Small-budget films face a great deal of difficulty in getting their films screened in theatres and multiplexes due to their limited appeal and exhibitors also don‘t find them lucrative enough.

Even movie channels avoid buying the satellite rights of these films due to apprehensions that these movies don‘t attract viewers which also limits the chances of recovering acquisition costs.

‘Ata Pata Laapata‘, a small budget comedy flick by actor Rajpal Yadav, was the initial ones to release on Spuul. The movie premiered on Spuul.com on 1 December, within a month of its theatrical opening. This follows the recent online release of ‘Future Toh Bright Hai Ji”, which started streaming on Spuul within ten days of it’s theatrical opening.

Other upcoming 2012 budget titles on Spuul include ‘Fatso’, ‘Gali Gali Chor Hain’, ‘Mere Dost Picture Abhi Baki Hai’, Staying Alive’, ‘Yeh Jo Mohabbat Hai’, and ‘I am 24‘.

Spuul.com makes Indian movies available to movie buffs through its free and paid plans.

Commenting on Spuul’s commitment to distribute small budget films, Spuul Head South Asia Prakash Ramchandani said, “A number of Indian movies do not get a worldwide theatrical release due to limited number of movie screens and high traditional distribution and marketing costs. Viewers often miss out on these releases altogether or are forced to turn to piracy. A release on Spuul offers these movies greater reach and a longer shelf life, while also allowing users worldwide the convenience of anytime, anywhere viewing."

Spuul is constantly looking to work with independent filmmakers and distributors to offer them a platform to showcase their content to a worldwide audience, while empowering viewers to watch best of Indian entertainment anytime, anywhere.

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