Colors has extended the telecast of three of its fiction shows
- Sasural Simar Ka, Balika Vadhu and Madhubala.
weekly shows that used to air Monday to Friday at 7.30 pm,
8 pm and 8.30 pm respectively, will now air on Saturdays as
this expansion, Colors beefs up its weekend programming band
as the three shows are the most successful properties on Colors.
As per the latest TAM ratings (week 51, HSM, C&S, 4+)
Sasural Simar, Balika Vadhu and Madhubala notched 4.2 TVR,
4.8 TVR and 3.9 TVR, respectively.
to the channel the change will complement the current line-up
of weekend shows - Bigg Boss-6 and Shaitaan.
shows will be replacing Sahara One's singing reality show
Sur-Kshetra that Colors used to simulcast from 7.30 pm- 9
pm on Saturday and Sunday. The show aired its finale on 29
weekday programming head Prashant Bhatt said, ''Our move to
expand our 7.30-8.30 pm slot to weekends is a humble new year
gift to our loyal viewers. We invest a lot of time in creating
sticky concepts for our viewers and it's heartening to see
they're loving it and wanting more. In the new year, you'll
see more drama, emotion and romance on Colors with more interesting
twists and turns that will keep audiences glued to TV''.