ZEE launches mobile app for Sa Re Ga Ma Pa

MUMBAI: After the mega success of the Dance India Dance mobile wap & app that received over 7 lakh downloads and won a Gold at the ?Smarties?, Zee TV has announced the launch of ?Sa Re Ga Ma Pa 2012? mobile app.

Now fans of ?Sa Re Ga Ma Pa? can connect with their favourite show on their mobiles even beyond watching the show every weekend on Zee TV at 9 PM. Loaded with many interactive features, it makes the experience completely social. The app allows you to listen, share, and comment on everything related to the show. The app is fully integrated with Facebook and Twitter.

Today, mobiles are an extension of everyone?s lifestyles - we use our cellphones for almost everything, including capturing pictures and storing music. With this in mind, Zee TV?s ?Sa Re Ga Ma Pa? wanted to provide a mobile experience that gave viewers different ways to enjoy their music. It is an innovation in the reality show genre on Indian television as it?s a new way for audience?s to engage with a quality app on a mobile device. Following a successful collaboration for the ?Dance India Dance? app, Zee TV continues its partnership with Mobilox Innovations Pvt. Ltd to develop the ?Hero Sa Re Ga Ma Pa? Mobile APP technology.

Did we mention that it?s free? To download the ?Sa Re Ga Ma Pa? App, one just needs to give a missed call at 18002661614. You will receive an SMS with a link in the message and on clicking the link, you can download the app absolutely free of cost. The ?Sa Re Ga Ma Pa? mobile App has been designed to take interactivity and viewer?s feedback to the next level. Once you download the app, it will provide you with a gateway to information about every stage of the competition. The app has features that will engage with viewers in real time like?Vote for your Favourite Contestants? with no extra charges, chat with mentors, get latest updates and also allows one to access all the Twitter messages and Facebook posts of all contestants and mentors on one page.

There are ?Competition Charts? to map the progress of a contestant and features like ?Live Comments? will give you a platform to appreciate your favourite contestant or mentor while you watch them sing on television. The ?Music Tutorials? tab in the app will allow viewers to take music lessons from mentors, anchor and contestants. It will also give them useful tips on live performance, music recordings and lots of trivia on music. It?s a once in a lifetime opportunity to learn music from the stalwarts in the music industry, Shankar Mahadevan, Sajid-Wajid, Rahul Ram and Javed Ali. One can also access the best performances and images of the show using the?Media Gallery? anytime, anywhere.

"The DID App was just the start of our quest to be innovators in exploring the digital medium. It is gratifying to know that at a time when ?on-demand? entertainment is the order of the day, we are able to provide our viewers with content that keeps them engrossed and engaged," said Akash Chawla, Head - Marketing, National Channels, ZEEL and adds, "Zee TV is committed to developing and delivering technology that supports our growth and distinguishes our brand for offering the very best viewer experience The launch of the new ?Sa Re Ga Ma Pa? Mobile App highlights our determination to invest in technologies that help us exceed our viewer? expectations and enable our brands to have their identity beyond the TV screen. We know that our viewers rely on their mobile devices now more than ever, and we are glad to provide them with this exciting new app in a way that is uniquely ?Sa Re Ga Ma Pa?."

With the rapidly changing landscape and to further distinguish the ?Sa Re Ga Ma Pa? brand in India, the app is designed to meet the expectations of the demanding, active and inspired music fans in India. It will surely change the way that users interact with music. For maximum convenience, the ?Sa Re Ga Ma Pa? mobile app can be accessed anytime, anywhere - perfect for a long flight, journey to work or a train ride

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