Content monetisation opportunities for MSOs in digital era

MUMBAI: Multi-system operators (MSOs) can line up several content monetisation avenues in a digitised cable TV environment.

The probability of commercial exploitation is more in the areas of niche, idle and local content.

According to IndusInd Media and Communications Ltd (IMCL) SVP Subhashish Mazumdar, the taps can be opened immediately with MSOs sourcing archival content from broadcasters and movies that do not find their way to release on theatres. MSOs can also launch server-based channels.

Cable operators will also gain more revenue from a digital economy by augmenting their channel carriage capacity. Citing HBO‘s decision to launch two ad free channels as a good model, Mazumdar said this is what is needed. "This is good for the pay TV market. You monetise the audience in a segmented manner."

Mazumdar also spoke of broadband as being a further step to unlock revenue. "The operator will be in a position to charge more for advanced technology. Cable operators and MSOs can generate revenue in a step wise manner," he said.

The other revenue streams are video-on-demand, gaming and e-learning VOIP is a revenue stream that MSOs needed to open up, though there is a limited possibility now as regulations do not allow for a national level voice communication, Mazumdar added.

MSOs will have to focus on branding as the digitisation wave deepens. "There is low level branding now," admits Mazumdar.. "But top-of-the-mind branding will be needed at some stage," he added.

HSBC Securities and Capital Markets associate director telecom and media Rajiv Sharma emphasised on the need of the MSOs to convince their local cable operators (LCOs) to push for broadband so that they can make money beyond just television. "MSOs will have to invest in network infrastructure. Broadband, no doubt, will require capex investments but the margins can be higher than the video services," he said.

Consumer-facing two-way cable networks will have a better ability to raise funds, Sharma added. Strategic and private equity investors will also look at scalable models.

Speaking at the Broadcast Digitisation Summit organised by Telecom Lead, Assocham national council chairperson on media and entertainment Sujata Dev stressed on the need to develop digital content. "Producing content in digital will grow. Rural india will also lead the digital push," she said.

Dev noted that for money earners in the family and for the youth, the television set is just one device to consume content. Which is why broadcasters are trying to see how their content can travel across devices.

"That is why producing content in digital is important. It is also important to note that the consumer expectations will rise and they will be demanding as they pay for the channels they subscribe to watch," Dev said.

Latest Reads
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution
Genpact and BITS partner to build talent in the field of analytics

Genpact (NYSE: G), a global leader in digitally-powered business process management and services, today announced a partnership with premier technical education university Birla Institute of Technology and Science (BITS) for offering training programs in the field of analytics.

Technology Software Middleware

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories