Technology

BBC iPlayer Radio app scores high on downloads

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MUMBAI: BBC has announced its iPlayer Radio app, launched in October this year, has been downloaded more than a million times. The most popular activity to date in the app has been listening live to The Radio 1 Breakfast Show with Nick Grimshaw.

BBC iPlayer Radio, the new dedicated home for BBC radio, has seen record-breaking audiences since launch, with around six million UK unique weekly browsers, an increase of 30 per cent compared to October 2011 and nearly a third of traffic from mobiles and tablets. Audiences can now wake up to their favourite BBC station and listen on the move, discover the full breadth of BBC content across PC, mobile and tablet, and catch-up on programmes, clips and videos when they want.

On the BBC iPlayer Radio app:

- The Radio 1 Breakfast Show with Nick Grimshaw tops live listening in the morning, with Radio 2’s Chris Evans Breakfast Show and Radio 4’s Today in joint second place

- The most popular on-demand programme to date is Radio 4’s ‘I’m Sorry I Haven’t A Clue‘, with comedy the top search category

- On-demand listening increases in the evening, with dance music shows by Radio 1’s Annie Mac and Pete Tong performing strongly

- After 10 pm, Radio 4 overtakes Radio 1 for live listening, with programmes like Book at Bedtime proving popular

Since launch, the BBC has released a number of updates to BBC iPlayer Radio including the optimisation of the app for iPhone 5 devices, together with improved programme search and the ability to favourite a specific series on the website.

BBC Future Media head of radio and music and audience facing services Andrew Scott said, “With over one million downloads of the app and record-breaking audiences to BBC iPlayer Radio, we are thrilled that more and more listeners can take BBC Radio with them whenever and wherever they want. We’re looking forward to bringing even more exciting features over the coming months, and to launching the app on other mobile platforms in 2013.”

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