Sanjeev Kapoor's FoodFood forays into Qatar

MUMBAI: The 24x7 Food and food lifestyle channel, FoodFood, has made an entry into Qatar last week to further increase its reach around the globe. The channel is available through Asia Plus package on the QTEL QATAR Mosaic Platform.

Earlier this month, the FoodFood channel was launched in Canada by Asian Television Network International (ATN) on Rogers Cable. ATN secured an exclusive programming alliance and licensing agreement with Turmeric Vision and exclusive broadcasting rights to the programming content of the FoodFood channel in Canada.

In India, FoodFood strengthened its distribution and is now also available on Tata Sky as channel no. 572. The channel is already available on Videocon d2h and Bharati Airtel Digital TV. It is also available in both analogue and digital formats pan India.

FoodFood has a presence in UAE.

Channel promoter Sanjeev Kapoor said, “FoodDFood has ushered in a new wave in viewer’s entertainment in India that has engaged both men and women. The encouraging response has reaffirmed our commitment to offer enhanced value to the audiences, partners and advertisers.”

Food Food channel is a joint-venture between Sanjeev Kapoor‘s Turmeric Vision and Malaysia‘s leading cross-media group Astro All Asia Networks. FoodFood channel’s content is a mix of cookery and food based lifestyle shows like Secret Recipe, Sanjeev Kapoor’s Kitchen, Roti Raasta Aur India, Turban Tadka, Style Chef and Mummy Ka Magic.

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