Technology

Twitter partners with Komli Media

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MUMBAI: Digital media technology platform Komli Media has signed a partnership agreement with Twitter for Southeast Asia.

The partnership aims to expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.

Under the partnership, Komli will manage all Southeast Asia sales of Twitter. It will also help develop the regional market for Twitter and its Promoted Products through education and training programs for agencies and advertisers.

Komli Engage sales team specialising in Twitter’s advertising products will be offering advertising solutions including promoted tweets, promoted accounts, and promoted trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America.

Twitter vice president of international revenue Shailesh Rao said, “We‘re really excited to be working with Komli as we enter into Southeast Asia, which is one of Twitter’s fastest-growing markets. We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region."

Komli Media VP International and managing director – SEA Akshay Garg said, “We are really excited to partner with Twitter. Together, we will offer marketers new and relevant opportunities to engage audiences in SEA and drive brand value. Social media growth in this region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region.”

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